Image as Persuasion
Week 4: Images 16-20
#oneperday23
Process
The environmental cause that I chose was Climate Change. Since I am a young adult, I thought my posters could most easily reach a young adult (20-25) through a graphic aesthetic I respond to along with aesthetic research of current posters young adults interact with.
Image 16: Poster Idea 1 - "HOPE"
Technique
0.4 Black Fine Line pen
Process
I took a hopeful stance in the creation of this poster to experiment with a different viewpoint and create a point of difference in the market. By depicting a sprout as a symbol of hope, it employs young adults to join the cause while there may be some hope left.
Reflection
Visual balance could have been manipulated further. The simplicity of the spout and the typography create a successful composition. Just depicting the sprout without the words may be more successful in terms of creating a better balance but may be confusing in terms of relating to the cause.
Image 17: Poster Idea 2 - "NATURE, NO MORE"
Technique
0.4 Black Fine Line pen
Process
I continued to use plants as symbols to represent climate change since they effectively illustrate the cause and meaning of the poster as this dead tree and falling flowers represent; "nature, no more" due to climate cause.
Reflection
This poster sketch was a personal favourite, I enjoyed the free-flowing nature of the line-weight. It may lack in the sense it does not captivate viewers to look further and this could be extrapolated further in future iterations. Instead of putting text in the middle of the tree, which could potentially be unclear, moving it to the side near the tree would make the message clearer and create a more compositional poster.
Image 18: Poster Idea 3 - "WHO'S NEXT?..."
Technique
0.4 Black Fine Line Pen
Process
Through research, I was inspired by the artist "NOAR" in his creation of dinosaur skeleton graphics. I then came across a poster that had a similar message, reading; "extinction, we are next." I adapted both this graphic dinosaur skeleton approach and message to create my final poster in response to climate change.
Through research, I was inspired by the artist "NOAR" in his creation of dinosaur skeleton graphics. I then came across a poster that had a similar message, reading; "extinction, we are next." I adapted both this graphic dinosaur skeleton approach and message to create my final poster in response to climate change.
Reflection
The sketch effectively connotes dinosaurs as notable reminders of extinction, questioning who is next due to the effects of climate change. The poster creates a different take on current climate change posters and would be a stand out in the market.
Image 19: Final Poster - Version 1 - "WHO'S NEXT?..."
Technique
Watercolour, pastel, 0.4 Black Fine Line Pen
*Same process applies
Reflection
The poster effectively enhances the conveyed message, warning people of the extreme consequences of climate change. The use of two primary colours: red and blue create a successful composition. However, the text should have potentially been placed in the middle of the poster where there is a blank space to create further balance within the composition. It should be noted that the poster also has the potential to be too overwhelming with the use of these primary colours.
Image 20: Final Poster - Version 2 - "WHO'S NEXT?..."
Technique
Watercolour, pastel, 0.4 Black Fine Line Pen, Adobe Illustrator
Reflection
A new tone of blue was used when drawing the dinosaur heads and collaged over the top of the current composition. The placement of these additional drawings was important in filling the blank spaces in the poster and creating further balance. The combination of analogue and digital collage created an effective poster. However, by incorporating the text further into the composition, it could be further enhanced.
Additional Exploration
